Many companies & bloggers run their own blogs, to get more exposure for themselves or their companies. If so, then there are some important pages you should be adding to your blog. These pages will help get more exposure for yourself and your company. We’ll go over what these pages are below!
Table of Contents
These Include:
- Contact us
- About us
- Terms of service/use
- Privacy Policy
- Disclaimer
- Disclosure Policy Page
- Press Kit Page
- Advertising Policy Page
- Affiliate/Sponsor Disclosure Page
- Blog Index/Contents Page
- Site Archives Page
- Frequently Asked Questions Page
- Contributor Page
All of these pages are very important when running a blog. Let’s go over each page in brief so that you know what it does, and why it is used on most blogs.
Contact Us Page
This page should be easily found on your blog, and normally include 3 pieces of information: address, phone number(s), and email address. The most important part of this page is that it includes an email address that can be used to contact you with any news tips or general questions. If a reader has a question about something they read on your blog, a contact page can give them an easy way to get in touch with you for clarification. If there are several ways people can reach out to bloggers, this might be a good idea – that way more of your readers will get a chance to hear from you. Many bloggers list their personal email here so they don’t miss anything.
About Us Page
This page should go into detail about who runs your blog and why they run it – what it is, and what their goals are for the blog. This is a great page to put your best foot forward and show off all your best work. Sometimes bloggers put together a page detailing why they started their blog and what they hope to accomplish with it. Of course, this is completely optional… but including an About page can help visitors understand more about what blogging means to you personally as well as where they can go if they want to more.
Terms of Service Page
This page goes hand in hand with the Privacy Policy, but it doesn’t hurt to list it as its own page as well. Anytime you’re using resources from someone else’s website or channel, whether it’s for links or text or images/video clips, you need to make sure to include a Terms of Service page. On this page, you might mention what kind of content counts as ‘fair use’ – for example, using a paragraph from the Wikipedia article on your blog is considered fair use, but posting an entire article in its entirety and not attributing it would be copyright infringement and not allowed. A Terms of Service page should specify whether or not visitors can copy content from your blog (and if so, what kind of content), if there are rules regarding posting that they’ve created elsewhere on the web (i.e., do not post it in its entirety to your blog without giving credit) and what happens when visitors violate these rules.
Privacy Policy
This is one of the most important pages to add to your blog. Anytime you’re collecting data about visitors (names, email addresses, etc.), you need to let them know how that information will be used and if they ever have the right to view it or request their personal information be removed from your records. Most privacy policies also state that any submitted information cannot be sold or shared with a 3rd party, unless the visitor requests that it be done or in cases where you’re legally required to do so. Your Privacy Policy page should clearly state how you treat visitor data – what info is collected from them and how it’s used. This can vary depending on whether or not you have ads/sponsored posts.
Disclaimer Page
These are becoming more and more common these days – bloggers want people to see that they are to be taken seriously, and that their blog is a business. Disclaimer pages should include a general disclaimer, as well as a message about the blog owner/contributors not being a professional. If you have any contributors running your blog (which many companies do), you should make sure to include their names here so readers can contact them too if they wish.
Disclosure Policy Page
Whether it’s for affiliate links or sponsored content (i.e., paid reviews), having a disclosure policy page specifies where this type of content appears on your blog and why (so people know it’s not just random). You could also include disclaimers about affiliate links as discussed above.
Press Kit Page
If you’re like any other blogger, you’ll want to increase traffic as much as possible. One of the best ways to do this is to get press or media coverage – essentially having someone else mention or link back to your blog (or feature it on their website/YouTube vlog/podcast/etc.). Many bloggers will include a dedicated ‘Press Kit’ page where they offer newsworthy content that others can take and use in their own posts, websites, etc. For example, if you write an article about how much blogging has changed since 2007 and compare statistics from then and now… you might want to include the stats mentioned in your article to help people understand the full picture. Having a press kit page also shows that you’re willing to work with press – instead of just throwing up random posts on your blog for free use by others, you’re actually offering them something they can use at their own discretion.
Advertising Policy Page
Having an advertising policy page can help potential advertisers know how much space costs on your blog, and how it works. For example, some bloggers will only accept paid ads from companies who don’t sell adult products or whose website doesn’t contain any adult material (or links to such material). Some bloggers may want visitors to know that the amount of money the company pays does not affect where their ads are placed on the blog. It’s a good idea for any blogger to have an advertising policy page – even if you don’t plan on receiving payment from advertisers, having that page can help visitors know what happens with their data should they purchase an ad spot from your blog.
Affiliate/Sponsor Disclosure Page
This might be sort of similar to the Advertising Policy page above… but this is where bloggers state whether or not they are receiving compensation for certain posts or links. For example, if you include a link in your ‘My Favorite Makeup Products’ post highlighting one specific product which you use and enjoy… it would be considered an affiliate link because your opinion of the product will probably influence others to buy it too (and if they do, you will receive a commission from the sale). If several posts on your blog include affiliate links, having an Affiliate Disclosure page might be a good idea – it’s better to let visitors know what’s going on upfront rather than after the fact. In addition, some bloggers may prefer to not have any affiliate code on their site at all… but this isn’t always true for everyone either.
Blog Index/Contents Page
If you have a lot of posts, it might be helpful to list them all for your readers – showing them what topics are covered on your blog. This will allow people to easily find specific kinds of content they’re looking for.
Site Archives Page
If you have a lot of posts, creating an archives page can help visitors find what they’re looking for within your blog’s history. For some bloggers, this might just include monthly links to past content … while others may also include general categories that match up with their top menu bar (i.e., Health & Fitness or Education).Â
Frequently Asked Questions Page
This is another page that will obviously vary depending on what you think your readers might be curious about. If there are specific, common questions they ask (which you’ve answered in the past), consider putting together an FAQ page to make it easier for them to find these answers within one place!
Contributor Page
If you have guest posters or co-bloggers, having a contributor page can help people see who’s helping out behind the scenes. You can include their names, bios, or just links to their individual blogs if they prefer not to list info publicly.
The possibilities are endless – so don’t be afraid to get creative when thinking of ways to organize your blog’s content. Overall, these pages help set expectations for viewers and provide direct links to learn more about you and keep updated with what you’re doing.
Conclusion
Crafting an effective blog that is both authentic and compliant with company policy doesn’t happen overnight. As the world becomes more digitally connected. It is becoming increasingly important for companies to be mindful of how they are handling their data. The internet has made our lives easier in many ways but it can also lead to breaches that put us at risk.
By including the following pages in your blog, you’ll be able to establish credibility with readers who are looking for the most authentic style blogs on the web!
If you want to add more please let us know in comment section.
1 comment
fantastic post, very informative. I’m wondering why the opposite experts of
this sector do not understand this. You must continue your writing.
I’m sure, you have a huge readers’ base already!